Sasquatch Music Festival
Zumiez develops several private label brands, including Empyre Snow, Empyre Casuals, Empyre Girls, Rälik, Alab, Aperture, and Freeworld. Hundreds of separate pieces were developed for their 2008/09 trims and packaging - everything from zipper pulls to hangtags, applied to everything from hoodies to snowpants.
These small details not only make an ordinary piece of clothing feel special, but also serve as a point of purchase display. Hitting the right cultural touchpoints was critical, as Zumiez caters to a demographic of 11-24 year olds with an interest in skate and snow culture.
Empyre Men's Casuals
Empyre Girls
These small details not only make an ordinary piece of clothing feel special, but also serve as a point of purchase display. Hitting the right cultural touchpoints was critical, as Zumiez caters to a demographic of 11-24 year olds with an interest in skate and snow culture.
Empyre Men's Casuals
Empyre Girls